Doha Jewellery and Watches Exhibition 2026

Every year the world’s luxury jewelry turns towards the Arabian Gulf. The Doha Jewellery and Watches Exhibition (DJWE) 2026 is the 22nd edition organized under the umbrella of Qatar Tourism and the Qatar Business Events Corporation (QBEC). Over six days, running from September 28 through October 3, 2026, this global event sees more than 500 international maisons, independent jewellers, and regional houses come together in Doha’s mammoth Doha Exhibition and Convention Center (DECC).

The 33,000 plus sq. Meter DJWE is much more than a typical commercial exhibition, as it serves both as a museum of rare gemology, a birthplace for limited-run watch editions and a gathering for luxury connoiseurs, with an estimated 30,000 collectors, VIP buyers, and fans from more than 175 countries flocking to the event each year.

Where to Go: DJWE at the Doha Exhibition and Convention Center

The DECC, located in the busy heart of West Bay, offers an ideal showcase for such a major event. The cavernous, column-free interiors see brand pavilions stretch to meet the length and width of the space, with luxury boutiques offering private viewing rooms for discrete collector appointments.

Daily Hours & Visiting Essentials

Dates: September 28 – October 3, 2026

Location: Doha Exhibition and Convention Center (DECC), West Bay, Doha, Qatar

Hours: Monday to Thursday: 12:00 PM – 10:00 PM

Friday: 3:00 PM – 10:00 PM

Saturday: 12:00 PM – 10:00 PM

Admission: Free of charge for all visitors, with advance registration required at the Visit Qatar portal.

Getting to the DECC is equally straightforward, with the Doha Metro Red Line’s DECC Metro Station offering a quick skip over local traffic for arriving guests. Valet parking is also available for arriving by private car or VIP transport.

Major Maisons & Retail Pavilions to Watch

Unlike in Europe, where major maisons and retailers have independent stands, in Qatar large Qatari retail powerhouses create expansive, beautifully presented pavilions which exhibit dozens of international designer brands. Leading names such as Fifty One East, Almuftah Jewellery, Alfardan Jewellery, and Ali Bin Ali Holding lead the charge with stunning displays.

Almuftah Jewellery Pavilion

This year sees the Almuftah Jewellery Pavilion bring together more than 30 celebrated international watch and jewellery brands, offering a wealth of new international flair to the event. Highlights include bright designs from Brazilian jeweller Brumani, and regional gold specialist Pearl Biography. Watch enthusiasts can also discover novelties from Oris, the newly updated Concord Saratoga and a special showcase commemorating EBEL’s 115th Anniversary.

Fifty One East Showcase

Fifty One East has long been famed as a local beacon of luxury in Qatar, with this year seeing some of the region’s finest collections on display including renowned houses such as Boucheron, Rolex, TUDOR, CHANEL and more, including nature-inspired high-jewellery and exceptional timepieces.

International Country Pavilions:

Celebrated for their centuries-old metalworking heritage, dedicated Indian and Turkish national pavilions will see traditional bridal gold sets and gemstone jewelry on display for the lucky visitors.

Qatar’s Fine Jewelry Designers Pavilion

While the global luxury brands always capture the public’s imagination, the Qatari Designers Pavilion gives exposure to local creators and emerging regional talents, placing them on the international stage beside these legendary luxury houses.

The collections on display are a true reflection of the region with many local designers looking to Qatar’s rich maritime history for inspiration. Natural Arabian Gulf pearls feature heavily in many of the modern architectural gold designs, alongside rare diamonds and emeralds. This year sees the pavilion provide Qatari designers with direct access to global collectors, media representation, and international buyers, creating the region’s next luxury design icons.

Majestic Fine Horlogerie & Master Complications

For watch collectors around the world, DJWE 2026 is essential viewing. Independent watchmakers and historic Swiss manufactures use the Doha showcase as a launchpad for limited-run pieces, rare mechanical complications, and bespoke creations created especially for Gulf collectors.

Key Watch Trends on Display 

High Complications

Breathtaking tourbillons, perpetual calendars, minute repeaters, and celestial dials created by master horologists.

Artistic Crafts

Métiers d’art horology including hand-enameled watch dials, guilloché engraving, micro-pave gem-setting, and delicate marquetry.

Anniversary Editions

Exclusive commemorations including EBEL’s 115th-anniversary editions and regional limited editions available exclusively to show guests.

Learning Opportunities: Christie’s “Art & Luxury: 1870 to Today”

Alongside the commercial aspects of the DJWE, this year sees an exclusive partnership with world-renowned auction house Christie’s to present an array of educational insights into the fine jewelry and horlogerie industries. Christie’s will host a two-day series of educational events within the DECC’s Studio Space on September 29 & 30, entitled “Art & Luxury: 1870 to Today”.

Led by senior specialists from Christie’s international team, these intimate gatherings will chart a 150-year history of fine jewelry, horlogerie, and visual art. Attendees will gain an in-depth understanding of major design movements including Art Nouveau and Art Deco, as well as wider knowledge on design history, market trends, provenance research, gemological grading, and collecting opportunities.

The Visitor Experience & Economic Impact

The DJWE 2026 visitor experience is designed to be relaxed, with ample opportunities for enjoying the comforts between pavilions. Coffee lounges and specialist artisan workshops offer a chance to unwind or learn about the traditional crafts behind each piece. Daily panel discussions on topics including the sustainability of gemstone mining, synthetic diamonds and shifting collecting trends offer a chance to gain deeper insight into the industries which shape our world today.

Economically, the DJWE is a major driver for positioning Doha as a global business tourism and luxury retail destination, and the event continues to raise the bar for exhibiting centuries of human craftsmanship.

Practical Tips for Attending DJWE 2026

Register in Advance: Save time at the entrance by completing your free visitor registration online ahead of your visit.

Mind your Friday Schedules: Remember that doors open later on Friday to accommodate afternoon prayers.

Take the Metro: The fastest way to the DECC is to take the Doha Metro Red Line to the DECC Metro Station  avoid parking queues by using this option.

Arrive Early for Talks: Seats for the Christie’s educational sessions and masterclasses fill up quickly  arrive 15-20 minutes early to avoid disappointment.