Saudi Entertainment and Amusement (SEA) Expo 2026.

An annual trade show, Saudi Entertainment and Amusement (SEA) Expo 2026 is the major international expedition that provides the entertainment and amusement industry as well as attractions in the Kingdom of Saudi Arabia. The event, which is scheduled to be held between 19 and 21 May 2026, in the Riyadh Front Exhibition and Change Centre, is also essential as it contributes to the development of the future of entertainment and leisure within the Middle East.

Entertainment and leisure industry has been one of the growing sectors in Saudi Arabia as the nation has experienced rapid changes under the policy of Vision 2030. The SEA Expo 2026 will be a focal point of all world manufacturers, technology suppliers, investors, developers and government stakeholders willing to be part of this development.

Event Overview

SEA Expo 2026 is dedicated to the presentation of the innovative products and new technologies, as well as the best methods of presenting the vital solutions to the amusement parks, theme parks, water parks, family entertainment centers, and immersive entertainment parks. The exhibition also combines the international exhibitors with regional decision-makers, and it forms an influential platform in terms of networking, business establishment, and exchange of knowledge.

The event is also a business-only event which gives the event a high level of focus as it targeted industry leaders, buyers, consultants and operators. SEA Expo serves the whole spectrum of the entertainment ecosystem, extending to large and small-scale attractions as well as entertainment concepts.

Dates, Venue & Timings

• Dates: 19 – 21 May 2026
• Timings: 3:00 PM – 9:00 PM
• Location: Riyadh Front Exhibition & Conference Centre
• City: Riyadh, Saudi Arabia

Riyadh Front is one of the most developed exhibition centers in the Kingdom that has modern facilities, good transport accessibility, and proximity to hotels, restaurants, and business centers.

Organizer & Official Support

As an organizer, dmg events is an internationally acclaimed company that specializes in hosting large-scale fairs and conferences mainly in the Middle East, Europe and Asia. The General Entertainment Authority (GEA) which is the government department charged with regulating and developing the entertainment industry in Saudi Arabia supports the event.

This institutional backing is great as it has made the expo have credibility, relevancy in the industry and conformity of the nation development goals.

Key Sectors & Exhibition Highlights

• Amusement attractions and rides.
• Theme park solutions and water park solutions.
• The Family entertainment centers (FECs) Arcades and interactiveness.
• Virtual reality VR and augmented reality AR.
• Facility management system, security system, and safety system.
• Operation, consultancy and mechanical design services.
• Leisure food and drinks solutions.

SEA Expo is a platform that exhibitors utilize as a platform to launch new merchandise, present new cutting-edge technologies, and establish long-term relationships with local and international customers.

Summits, Industry Outlooks and Conferences.

SEA Expo 2026 will include two industry summits comprising of more than 75 professional speakers. The topics covered during these sessions include trends in the market, investment opportunities, safety standards, operational excellence, and future of entertainment in Saudi Arabia and other regions.

The conference program increases the value of the exhibition as it includes excellent educational components so that the event does not remain an exhibition but becomes a highly informative knowledge-sharing system.

Pricing of Tickets and Entry.

Entry to SEA Expo 2026 is completely FREE for trade visitors and industry professionals.

• Pre-registration should be done online.
• Visual attendants should remain 18 years of age or older.
• The venue has paid parking.

The free access will provide the high-quality participation, but at the same time keep a professional and business-oriented atmosphere.

Who Should Attend

• Professionals in the field of entertainment and amusement industry.
• The operators of theme parks and attractions.
• Investors and real estate developers.
• Suppliers of the equipment and manufacturers.
• Educators and on-the-job trainers of technology and immersion.
• Consultants and government authorities.

Official SEA Expo Video

To learn more about the size, ingenuity, and reach of the Saudi Entertainment and Amusement Expo, see the official promotional video:

Why SEA Expo 2026 Is Important

Saudi Arabia is on the verge of becoming a world center of international features and amenities with the billions being pumped in the entertainment sector, tourism and recreation. SEA Expo 2026 offers the best opportunities to access this market and thus, it is an event that companies and professionals in need of achieving long-term growth in the region must attend.

Through its synergies of exhibitions, conferences and networking, SEA Expo 2026 will be one of the major drivers of innovation, cooperation and excellence of the entertainment industry in the Middle East.